When I first started doing collaborations, Bad Etiquette was one of the first brands I worked with. With our first project being a success, it was about time to work together again. Bad Etiquette is a street clothing brand based in Toronto. They have a very unique style, a brand I personally dig.
Founder of Bad Etiquette, Lionel Wong and I had discussed a project we wanted to tackle for quite sometime, with summer finally here this was finally possible to happen. The idea was to do a smoke out type shoot.
I decided to take the shoot to an old abandoned factory just outside the city. I was looking to capture the grunge and darkness of the building, it fitted with the smoke perfectly.
In this shoot, we are showcasing Bad Etiquette's new lineup of gear.